Words by Oliver Morris
There has been a trend recently in retro chic films. Some aimed at teens but most aimed at kids. Examples such as ‘Scott Pilgrim vs. The World’, ‘Wreck-It Ralph’ and ‘Paranorman’ are amongst these new films that are glorifying retro gaming, old horror films, and generally being kick ass and cool. But why is there suddenly this rash of films that appeal to the nostalgic hipster in me?
Lets move from this and think about something else: The Nintendo Entertainment System, one of the first home gaming consoles ever released, is turning 25 next year! Imagine that! All those kids who originally jumped about with Mario, saving princesses and whatnot, must all be about 30 and over by now. They’ve probably gone to college, or started working in IT. They’ve all probably found significant others, steady Jobs. Heck some of ‘em will have kids.
And now these kids need to be entertained. They need feeding and nourishment and Disney films to watch and funny animated films. But If these old NES gamers are going to have to watch some Disney film, It might as well be one they’re going to sit through.
Suddenly, all these old gamers have become a DEMO! They’ve gone legit, stopped downloading stuff from LimeWire and have money to burn on their kids. Let’s do films which pastiche old horror films!
The actual demographic it’s aimed at won’t understand a thing but their parents will laugh. And what about a whole film that based of old games like PacMan and Arcade games. Bright colours for the kids and a nostalgia trip for their dads.
Congratulations, Retro Gamers. You’re a commodity now.